Dyna Rivera
Store Differently
Tupperware Case Study
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Brand creative audit
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Competitive Landscape
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Consumer Insights
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Brand Refresh
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Student work during Master's in Branding program at the School of Visual Arts
The Brief
The food storage category is crowded. Tupperware created it but faded into the background. It’s time to reclaim its legacy as the brand that defined the space.
The Problem
Tupperware has become invisible to younger consumers. They know it only as a category name, not a brand with meaning or relevance.
The Strategy
Brand Promise:
Tupperware promises to turn everyday storage into an experience of niche design, joyful expression, and purposeful utility.
We bring purposeful innovation, playful modularity, and modern cultural relevance to your kitchen so it works better, feels brighter, and lives bolder.
Brand Mission
Tupperware’s mission is to help people save time, money, space, and food in their homes through beautifully functional products, infusing delight into everyday tasks.
Tupperware aspires to make kitchens around the world more efficient, sustainable, and joyful places to be.
Tone of Voice
Pioneering | Cheeky | Purposeful
Tag Line
Store differently
